Botanic Wellness
Social Media · July to October 2022
Social media management
For Botanic Wellness, now GreenMatter Biotech, we tested posting times, built the calendar around engagement, created the Wellness Wednesday series and ran the brand’s first successful boosted video. Monthly reports guided each next step.
- 100×
- the reach of the best organic post from the first boosted video
- +65%
- LinkedIn followers in October alone
- +39%
- Facebook page likes, August to October
What we did: Content strategy · Social design · Short-form video · Reporting
Read the Case Study
The challenge
The wellness brand had a small social audience and worked in a category with strict advertising rules. The task was to find useful content, the right publishing rhythm and the formats worth supporting.
What we did
- Tested posting times and audience response, then focused the calendar on engagement rather than volume.
- Created wellness and product content, including the recurring Wellness Wednesday series.
- Ran the brand’s first successful boosted Facebook video, then used Reels to grow organic reach.
- Expanded LinkedIn posting and added direct shopping calls to action, with monthly reports to guide each next step.
Outcome
The first boosted video reached about 100 times as many people as the best organic post that month. From August to October, Facebook page likes grew 39 percent and Instagram followers 26 percent, and LinkedIn followers grew 65 percent in October alone.
Posts we created
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