Selected work.

The challenge

Buyers could shop the Off-Road Fiberglass site, but the company behind the parts was hard to understand. Deep category and tag trees also made finding a part more complicated than it needed to be.

What we did

1. Put Trailer Products Inc. first, with Home, Products, History and Movies pages alongside 131 individual part pages.
2. Built one filterable catalog covering the Trophy, Pro, Class 8, Off-road and Street lines, with Chevy, Ford, Toyota, Dodge and Jeep filters.
3. Built a custom, lightweight front end instead of a heavy WordPress theme, and kept ordering by phone and email.
4. Added the manufacturing story, company history and movie-car work to show who builds the parts.

Outcome

A clearer company identity, a simpler way to find a specific part and more context for the craft behind it. The new site is ready as a preview and hasn’t launched on the client’s domain yet.

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Links

View the New Site (opens in a new tab)View the Previous Site (opens in a new tab)

The challenge

The practice’s only website was a SimplePractice page, plus therapist directory profiles. It needed a branded site of its own to explain who it serves, how it works and what a first step looks like.

What we did

1. Designed a single scrolling page around the practice’s mosaic identity, with warm colors and distinctive type.
2. Built a custom logo animation in which mosaic pieces come together as the page loads.
3. Organized the introduction, specialties, approaches and FAQ into a clear reading path.
4. Connected the consultation and client portal links to the practice’s existing SimplePractice workflow.

Outcome

A home online that reflects the practice and guides visitors toward a consultation through the booking system they already use. A Media Game Plan comes next, once the website is finished.

Links

View the New Site (opens in a new tab)View the Previous Site (opens in a new tab)

The challenge

Events, continuing education, advocacy and member resources gave AzPA plenty of material. As the audit put it, the issue was not a lack of content. It was organization, visual consistency and the connection between social media, the website and the member experience.

What we did

1. Audited Facebook, Instagram and LinkedIn alongside the website, then ranked six fixes: three high priority and three medium.
2. Gave each platform a distinct role: Facebook for community and events, Instagram for warmth and visuals, LinkedIn for professional authority. Defined five content pillars and a weekly rhythm: Mental Health Monday, Wellness Wednesday and Friday Highlights.
3. Matched the existing graphic templates to clear uses and a repeatable publishing workflow.
4. Delivered a strategy report with a KPI dashboard and a 60-day calendar of 26 posts for April and May 2026, each with a caption, call to action, hashtags and template.

Outcome

AzPA adopted the plan as the basis of its social media strategy and used the report to win board approval to revamp its channels. The team now has an approved direction and a roadmap it can act on.

The challenge

The wellness brand had a small social audience and worked in a category with strict advertising rules. The task was to find useful content, the right publishing rhythm and the formats worth supporting.

What we did

1. Tested posting times and audience response, then focused the calendar on engagement rather than volume.
2. Created wellness and product content, including the recurring Wellness Wednesday series.
3. Ran the brand’s first successful boosted Facebook video, then used Reels to grow organic reach.
4. Expanded LinkedIn posting and added direct shopping calls to action, with monthly reports to guide each next step.

Outcome

The first boosted video reached about 100 times as many people as the best organic post that month. From August to October, Facebook page likes grew 39 percent and Instagram followers 26 percent, and LinkedIn followers grew 65 percent in October alone.

Posts we created

The challenge

People in our focus groups knew the category, but none of the six participants had heard of Propel Immune Support. The campaign needed to make Orange Raspberry and Lemon Blackberry easy to remember, then use zero sugar, electrolytes, vitamin C and zinc to show why the drink was worth trying.

What we did

1. Ran two Zoom focus groups on March 12 and 17, 2021, with six people aged 18 to 25. Awareness was low, simple nutrition cues mattered and flavor made the idea more appealing.
2. Built the campaign around one line, “Taste the flavor. Feel the hydration.”, leading with the two launch flavors before explaining the product and giving people a next step.
3. Created social posts for the launch, flavor discovery and a creator partnership, plus an outdoor board, a 15-second video storyboard and a radio spot.
4. Planned a two-week Flagstaff rollout across paid social, online video, field sampling and creator partnerships, with a plan to measure awareness, whether people took away the key message, and trial.

Radio spot

“Meet Propel Immune Support. Orange Raspberry or Lemon Blackberry, with electrolytes and zero sugar. Taste the flavor. Feel the hydration. Find Propel Immune Support near you.”Radio spot · written and produced by Jimmy Moreau

Outcome

Nackard Pepsi chose our campaign as the best of those presented, and the radio spot Jimmy wrote and produced ran on air. The plan set two targets to measure against: a 20 percent lift in aided awareness, and 70 percent of people who saw the campaign taking away its key message.

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Credits

Team: Taylor Blackwood, Cassidy Ledford, Jimmy Moreau, Sarah Patterson and Sammy Pieri. Jimmy Moreau: team lead and creative executions. Cassidy Ledford: background, creative brief and creative executions. Sammy Pieri: focus groups. Sarah Patterson: media plan and social calendar. Taylor Blackwood: creative strategy. Created as Team 4 in NAU’s ADV411C course, April 2021. Lifestyle and fruit photography in the visuals was generated to illustrate the concept, and the product images show the 2021 packaging.